Incredible opportunity in the heart of La Jolla Shores! This triplex has been in the same family for decades and is now ready for the next owner to realize its massive potential. Once fixed up, whether it remains a multi-family residential income property, is used as short-term rentals, is redeveloped into luxury condos, or any combination thereof...the opportunity abounds at this .15 acre diamond in the rough. The lot has great frontage, but is also on an alley where there are already 2 garages and an uncovered parking spot, affording particularly attractive parking options in both the near and long term. And if one were to add a second or even a third story, it would not only increase the undersized square footage but also create horizon ocean views. There are multiple examples in the immediate area of what can be done with sites such as this, and this particular location is ideal for its ocean, sand, La Jolla Beach & Tennis Club, and Avenida de la Playa's pedestrian-friendly shopping and dining proximity. Properties with upside like this in La Jolla Shores are exceedingly scarce and offer tremendous potential for any buyer looking to add value!